19 Giu Driven by a leading firm

One particular type of internationalization calls for polarisation through leading sector firms. By strengthening ties with the leading firms one can more efficiently manage the purchase of raw materials, develop the financial sector and logistics and thus gain access to international markets. In some cases the leader firm may even invest capital in the smaller firm it is working with, thus creating a stronger whole that can face the crisis without losing the various phases of the productive process.

Not only, but participation in international shows is, in and of itself, an efficient way to present oneself to the foreign market, considering the importance of investment cost containment.

Study groups

Another favourable aspect of the aggregation process lies in verification actions and market studies done by groups of companies. They allow the firm to better comprehend the development opportunities of a certain product in a certain country and, lest we forget, internationalisation is first and foremost a study of the trends and knowledge of the market.

The key to internationalisation and, therefore, success abroad for Italian business lies in the full and proper development of the guidelines we have spoken of up to now.

A true global mentality demands that we think about the market, know it and therefore invest in it. And, finally, the most important thing is to visit the market in which you aim to do business by, for example, planning meetings that not only deal with business, but also image.

The market will not seek you out, it is you who has to find it and learn how to become an integral part of it.