16 Giu Strength lies in union: corporate networks
The company that intends to internationalise must, from the very start, create relationships with and compare themselves to other similar firms to find out about the results they have achieved and the experiences they had. A close look at those who have already embarked on this process is a strategy that allows one to properly evaluate one’s own position, improve choices and avoid, for example, errors the competitor might have made along the way.
Focusing on Made in Italy
The Universal Exposition in Milan is a daily example of how our small and medium-sized businesses should not lose their very special nature. It is showing how Made in Italy products are the basis for gearing up and looking to the future. The Made in Italy philosophy should not be sacrificed in the name of modernisation, on the contrary, it should be even further improved, thanks to networking with foreign firms that can help develop our know how by applying more efficient organisational standards, for example.
Companies that co-participate in an aggregate project and decide to travel for a stretch of road, if you will, together as a single entity, will get the chance to benefit from the opportunity to strike international agreements they might not have been able to strike by themselves. An aggregate formula offers the chance to obtain the beneficial effects to be had by large companies, without having to shoulder all the costs, and to conquer the fears and insecurities of an economic reality a single businessman would never have attempted.
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